About Us
Guangdong Lerongrong Electrical Appliance Co., Ltd.
Headquartered in Zhongshan, Guangdong, we are a comprehensive enterprise integrating R&D, design, manufacturing, sales, and import/export operations, specializing in home appliances. Our product portfolio includes rice cookers, electric griddles, electric woks, air fryers, induction cooktops, ceramic cooktops, electric ovens, and electric kettles. We are committed to delivering high-quality home appliances and exceptional service to consumers.
The RORONRON brand was registered in 2012. Since its inception, the brand has focused on meeting the needs of people from diverse regions and cultural backgrounds, dedicated to fulfilling global families' pursuit of a harmonious life. In 2025, Guangdong Lerongrong Electrical Appliance Co., Ltd. was established through investment by Longrun Holdings, marking the brand's return to the domestic market.
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History
Brand Growth Journey
From brand registration to a global supply chain enterprise, every step reflects Lerongrong's growth and transformation.
Successfully registered the "RORONRON Le Rongrong" brand trademark.
Successfully registered the "RORONRON" brand trademark.
List on domestic e-commerce platforms like Tmall, JD.com, and Alibaba to quickly win consumer love.
Join domestic e-commerce platforms like Tmall, JD.com, and Alibaba to quickly win consumer trust.
Establish multiple flagship stores for kitchen appliances to further deepen our presence in the domestic market.
Launch multiple flagship stores for kitchen appliances to further deepen our presence in the domestic market.
Responding to the call for "Global Brand Expansion," transition into cross-border export operations.
Responding to the call for "brand globalization," we are transforming into cross-border e-commerce export operations.
Zhongshan Longrun Import & Export Co., Ltd. established; products trusted globally.
Established Zhongshan Longrun Import & Export Co., Ltd., with products trusted globally.
To become a globally competitive Chinese home appliance supply chain enterprise with substantial scale.
To evolve into a globally competitive Chinese home appliance supply chain enterprise with significant scale.
The brand returns to the domestic market. Guangdong Lerongrong Electrical Appliance Co., Ltd. was established with investment from Longrun Holdings.
The brand returns to the domestic market. Guangdong Lerongrong Electrical Appliance Co., Ltd. was established with investment from Longrun Holdings.
Aim to become a major domestic home appliance supply chain enterprise covering both small and large kitchen appliances.
Aim to become a leading domestic home appliance supply chain enterprise covering both small and major kitchen appliances.
Corporate Culture
Our Beliefs
Vision
Become a leading global supplier for home appliance brands
Mission
The core home appliance brand dedicated to building happy lives for families worldwide
Core Values
Innovation-Driven, Quality First, Customer-Centric, Co-Creation and Win-Win
Core Business
Three Core Business Segments
Home Appliance R&D and Manufacturing
Equipped with a complete R&D design team and manufacturing capabilities, covering all categories of kitchen appliances including rice cookers, air fryers, induction cooktops, electric ovens, and electric kettles.
Domestic and international market brand operations and sales
While deepening our presence in the domestic market, we are expanding into cross-border e-commerce. Our products are exported to numerous countries and regions, supported by a comprehensive brand operation system.
Home Appliance Supply Chain Services
One-stop supply chain solutions from R&D to production and logistics, committed to becoming a leading enterprise covering small and major kitchen appliances.